How to Remove Cookie Banners (and Recover 20% More Data)
Better UX, better data, less legal risk.
BLUF: Cookie banners reduce opt-in rates and undercount conversions. With privacy-first analytics that collects no personal data, many teams can remove or simplify banners and recover 20% more usable data.
- Consent banners suppress analytics accuracy
- Privacy-first measurement reduces banner reliance
- Data recovery improves experiment validity
When exemptions apply
- No personal data is collected or stored.
- Analytics are strictly for aggregated performance measurement.
- Data is retained only for operational reporting, not profiling.
Implementation with privacy-first analytics
export ANONVIEW_RELAY_URL="CHANGE_ME"export ANONVIEW_SITE_ID="CHANGE_ME"./anonview-install --privacy-mode=strict --session-rotation=24hThe privacy mode ensures no identifiers, while daily rotation keeps sessions short-lived and compliant.
Measured impact
Typical recovery when removing banners under a privacy-first model.
Legal notes to include
Update your privacy notice to state that analytics are anonymous, session-based, and non-identifying. Document retention and data handling clearly.
Frequently Asked Questions
No. Exemptions depend on your jurisdiction and data practices. Always confirm with counsel.
No. You can still measure channel-level performance without personal identifiers.
Most teams can migrate in a day using an isolated relay and a lightweight collector.
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