The End of Manual Reporting: Conversational Analytics for Agencies
Turn analysts into strategists.
BLUF: Manual reporting consumes time and margin. Conversational analytics delivers answers in real time so teams can focus on strategy, not slides.
- Manual reporting eats agency margin
- AI questions replace multi-dashboard exports
- Faster insights improve client trust
The reporting tax on agencies
Weekly and monthly reports often take more time than strategy. This limits the number of clients an agency can handle profitably.
Clients still want real-time answers in meetings, not a slide deck a week later.
Replace recurring manual reports with live, conversational insight in client calls.
See an agency demoWhy dashboards do not scale
Dashboards are static. Analysts still export charts, write summaries, and explain anomalies manually. This does not scale.
The result is a model where agencies are paid for reporting labor, not strategic impact.
Conversational analytics changes the model
AnonView Oracle lets account teams ask questions live, turning analysts into strategists. Clients get answers instantly, without waiting for a report.
const question = "Why did conversions drop in paid search last week?";const answer = await oracle.ask({ question, window: "7d", segments: ["paid_search"],});Business impact for agencies
Typical improvements when reporting is automated.
Action plan for agencies
- Define your top client questions and map them to data.
- Use conversational analytics in live reviews.
- Shift pricing toward strategy and outcomes, not slides.
Frequently Asked Questions
Yes, when answers are grounded in real metrics and can be verified on demand.
No. It elevates them by removing manual reporting so they can focus on strategy.
Most agencies can start with a core set of questions in a week.
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