Black Friday Conversion Rates Are Wrong: Separate Buyers From Scraping Bots

Black Friday attracts legitimate buyers, but also price scrapers that never convert. Their activity can double page views while killing your conversion rate.

When your dashboards show a drop, teams often react by cutting spend or changing offers, which can damage revenue on your best day of the year.

Most tools rely on cookies and surface-level signals. Scrapers mimic page loads, reuse user agents, and hide behind data center networks.

This means the metrics you use to decide promo allocation are contaminated at the top of the funnel.

AnonView scores behavior variance and interaction timing to isolate real buyers without fingerprinting. The result is a human-only funnel you can trust.

let is_human = traffic_score >= policy.human_threshold;
if is_human {
  record("conversion_funnel_human");
} else {
  record("conversion_funnel_automation");
}

• Separate human and automation funnels before changing spend.
• Route paid budget to channels with verified human intent.
• Track peak day performance with short-lived, privacy-safe sessions.